- Start Here
- Types of Accounts
- Investor Resources
- Bullion Products
- Contact Us
- My Account
The Hard Assets Alliance was created in 2012 by a group of trusted independent financial researchers—some of whom you undoubtedly already know well—who believe that every investor should hold physical precious metals for both capital preservation and capital gains.
With more than 35 years in the investment world, the Alliance founders are uniquely positioned to facilitate the needs of the average investor.
The Hard Assets Alliance makes buying, storing, and selling precious metal as easy as trading ETFs—but with the guarantee that you can take delivery of your holdings at any time.
Our SmartMetals® platform allows you to tap both our wholesale dealer network and our institutional vault facilities for your purchasing and storage needs. Because the platform is also used by major financial institutions—including Bank of America Merrill Lynch—the combined purchasing volume means we’re able to offer some of the most competitive prices anywhere in the world.