The secure, smarter way to invest in physical gold.

  • Own physical gold, silver and more with 24/7 digital convenience
  • Secured in vaults around the globe with delivery on demand
  • More than $2.5 billion in assets

Special Offer:
Open your account & get 12 months free storage

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Fast

Buy, sell or check hard assets online — anytime. No mailing required.

Secure

All gold and silver are stored in the highest-rated non-bank vaults managed by top security firms including Brinks and Loomis.

Easy

Buy or sell whenever you like, or take advantage of our automatic investment options.

We make it easy to own physical bullion.

Open your account in minutes.

Choose an account for personal investing, tax-advantaged retirement, or your business.

Fund it.

Fund it before you invest, just like a brokerage account. Choose electronic bank transfers (ACH), wire transfers or checks.

Build it.

Use our app to buy, sell or trade securely 24/7.

Here’s why investors love
Hard Assets Alliance.

“ … it was easy to transfer money and purchase gold and silver for delivery. The prices were quickly established and compared reasonably well with other sites.”

Fred K.

“Right now, considering what’s happening across the U.S. economy and working its way around the world, you simply must own gold and silver. Find out more about HAA… With that, I rest my case.”

Byron K.