Buy, sell or check hard assets online — anytime. No mailing required.


All gold and silver are stored in the highest-rated non-bank vaults managed by top security firms including Brinks and Loomis.


Buy or sell whenever you like, or take advantage of our automatic investment options.

We make it easy to own physical bullion.

Open your account in minutes.

Choose an account for personal investing, tax-advantaged retirement, or your business.

Learn More

Fund it.

Fund it before you invest, just like a brokerage account. Choose electronic bank transfers (ACH), wire transfers or checks.

Build it.

Use our app to buy, sell or trade securely 24/7.

Get Started

Recommended By Top Financial Experts

Here’s why investors love
Hard Assets Alliance.

“ … it was easy to transfer money and purchase gold and silver for delivery. The prices were quickly established and compared reasonably well with other sites.”

Fred K.

“Right now, considering what’s happening across the U.S. economy and working its way around the world, you simply must own gold and silver. Find out more about HAA… With that, I rest my case.”

Byron K.