Professional Gold Management for Individual Investors : Hard Assets Alliance

Raise Your Gold Standards

Own gold the way it’s meant to be owned. On the Hard Assets Alliance website or app, you can buy, store, and sell physical gold as easily and securely as buying stocks or any other investment.

Open an account and
start investing today.

Don't Shop for Gold, Invest in Gold

When it comes to protecting your wealth, where you buy is just as important as what you buy. Hard Assets Alliance isn’t for impulse shoppers.

Features	Competitors
Liquidity	No buybacks—you’re stuck with it	Easily buy & sell anytime.
Security	You take it home to your drawer, uninsured	Stored in insured, non-bank, guarded vaults
Professional Pricing	Retail markups, limited availability	Institutional-level pricing, best execution guarantee
Expert Guidance	No in-house experts	Specialized team for investment planning
Investment Tools	None—just product sales	Digital platform, auto-investing, tax-advantaged accounts

Gold is an investment, not a product. Invest smarter with Hard Assets Alliance.

Our Investors Say We’re Golden

Janelle was so patient and wonderful . I don’t write many reviews but I wanted to express how helpful she was . My sister and brother in law have dementia and Alzheimer’s . Luckily they filled our POA but we are still in process of finding their accounts and understanding what I need to do . She was helpful in clarifying what Entrust Group is and hard assets . I once again want to say how much I appreciate her patience and explanation with such clarity and caring !

I called Ms. Janelle for help in setting up my new Gold IRA...I had been bounced between HHA, Equity, US Money Reserve, and GBI and was about to cancel the whole deal...Her calmness, interest, knowledge, helpfulness, instructional capability, and professionalism brought me back from the edge. She deserves an immediate salary increase and promotion, should she desire one..

Well, folks: the moment finally happened where I got a new phone and I was unable to get into my HAA account because my old phone and the 2FA token attached to it. Thankfully, JANELLE from HAA was happy to assist me. My issues was resolved within minutes. I appreciate the precautions she took to verify my identity and make sure I wasn't just anyone trying to login to my HAA account.

I joined HAA 4 years ago and have had no problems whatsoever. All phone calls answered within two minutes and responded to efficiently. One IT glitch yesterday corrected within 24 hours. Highly competitive rates for buying and selling and straightforward competitive storage rates. All money transactions smooth. Strong security measures make me verify any contact or transaction-- a bit of a hassle but I don’t mind as it’s for my security. They have been supported throughout this time by people I trust-- Doug Casey, Bill Mauldin, Chris Martenson-- all solid investment folks. I strongly recommend them.

How to Get Started—Invest in Gold in Five Minutes

You can start adding gold to your portfolio in just 3 easy steps.

STEP 1

Open Account

Open a personal, retirement, trust, or corporate account.

STEP 2

Fund Account

Just like a brokerage. Use bank transfers, wires, or checks—it’s easy!

STEP 3

Invest & Build Account

Questions? We Have Answers

What types of accounts can I open?

We offer a range of account options to fit your investment needs, from personal and joint accounts to IRAs and business accounts. Whether you’re investing for yourself, your future, or your company, we’ve got you covered.

How do I sell my metals?

Selling is simple, fast, and transparent. Our platform connects you to the best available bid, ensuring competitive pricing—just like trading a stock or bond, but with the security of a physical asset. Tap, sell, and access your funds seamlessly.

Can I take physical delivery of my metals?

Absolutely! Your metals belong to you, and you can take delivery at any time. Whether you want to store them yourself or hold them in our top-tier vaults, the choice is yours.

Do you offer an automated investing program?

Yes! Our MetalStream program allows you to build your holdings automatically over time, so you can invest in precious metals without the hassle. Set it, forget it, and watch your portfolio grow.

What does "allocated storage" mean?

Unlike a bank, where assets are pooled and lent out, allocated storage means your metal is always there—every single ounce, every single day. It’s securely stored in your name, with a fully independent chain of custody. We don’t sell our own inventory, so there’s no conflict of interest.

Where are your vaults located, and how does storage work?

We partner with world-class security providers like Brinks to store your metals in highly secure vaults across multiple global locations. Your holdings are protected by the best in the business.

Buy, Sell, Store & Deliver Physical Pricious Metals 24/7

Accessibility Assistant

Past performance is no guarantee of future results. Any historical returns, expected returns, or probability projections may not reflect actual future performance. All investments, including precious metals, involve risk and may result in partial or total loss. No conclusion of any type or kind should be drawn regarding the future performance of investments offered or managed by us based upon the information presented herein. Performance information presented has been prepared internally (unless otherwise noted) and has not been audited or verified by a third party. Information on this page is based on information available to us as of the date of posting and we do not represent that it is accurate, complete or up to date. See our complete disclaimers for additional details.