More tangible. Always transparent.
Hard Assets Alliance Introduction
Investors who own gold have earned higher overall returns than those who don't. Learn why Hard Assets Alliance is the new standard in gold.
Our Promise
Around Here, We Do Things a Little Differently.

On other platforms, your investment is just a piece of paper. Here, it’s 100% real, with zero counterparty risk.

Every investment is audited. Insured. Sitting in a vault. Seen on a statement. Delivered whenever you want.

The perfect one-two combo of simplicity and security. Get started, fund your account, and diversify with confidence.
OUR STORY
Building a Better Way
Hard Assets Alliance was started by long-time investing professionals who saw the potential in gold, but also saw a lot of shortcomings in the gold industry. We set out to make true physical gold a first-class financial asset.
To accomplish this, we had to make it electronically traded, in a competitive marketplace, with good price discovery and a best-execution guarantee. The gold needed to be liquid like a stock or bond, stored in the institutional class third-party vaults… all without the compromises of ETFs and fractional bar schemes. This way we could be an agent for our customers, and make zero compromises while protecting their wealth.
Our platform is now the standard for the world’s largest wealth managers, providing real, physical precious metals to their clients, for independent registered investment advisors large and small, and for our direct customers here on Hard Assets Alliance.
Our Alliance Partners