The Best Way to Invest in Gold and Silver

  • True Ownership: Global Vaults, On-Demand Delivery
  • Digital Access: Invest Online 24/7
  • Trusted Platform: Over $3B in assets; more than 100,000 investors.

Open an account today.

This field is for validation purposes and should be left unchanged.
HAA Mobile App

We imagined a better gold-buying experience.
Then we built it.

Easy, Incredibly Powerful
Online Marketplace

Fund, buy, sell, and manage your holdings on a refreshingly simple platform—the same platform trusted by many of the world’s largest wealth managers. Behind the scenes a network of wholesalers bid on every order. This makes us the agent, ensuring you get the best price possible.

Easy, Incredibly Powerful Online Marketplace
Security, Without Sacrifice

Security, Without Sacrifice

Access the world’s most popular whole bars and coins, not paper promises or small shares of giant bars you can never claim. Once they’re yours, we store them in the world’s most secure non-bank vaults, including Brinks, Loomis, and Malca-Amit.

Always Available,
Always Liquid

It’s your gold, truly allocated in your name. Take delivery from the start, or any time later, around the world. Add to or sell some of your holdings any time. All online in a matter of seconds.

Always Available, Always Liquid
Powerful Financial Solutions

Powerful Financial Solutions

Diversify your financial plan with the best performing major asset class of this century. Get tax-advantaged returns with gold in an IRA. Help secure the next generation with full support for trusts and UTMAs. Or own gold as a company asset.

A platform built on the same standards that the world’s largest wealth managers demand.

Secure as buying stocks and bonds, truly allocated with on-demand delivery.

$2 billion under management
backed by professionals who value honesty and transparency.

We’ll protect your wealth and make it last for the next generation.


What Smart Investors Are Saying…

Hard Assets Alliance - Testimonial - Byron K.

“Right now, considering what’s happening across the US economy and working its way around the world, you simply must own gold and silver. Find out more about HAA… With that, I rest my case.”

Byron K.
Hard Assets Alliance - Testimonial - Tom M.

“The ability to use small amounts of cash on a monthly basis to buy physical gold and silver at good prices—and have them stored both in Singapore and New York—is a great capability for someone trying to build up a holding on an incremental basis.“

Tom M.
Hard Assets Alliance - Testimonial - Patrick B.

“I have had reason to call your customer support a few times and I have always been courteous and quick responses to my inquiries. Thank you for doing a great job.”

Patrick B.
Hard Assets Alliance - Testimonial - Fred K.

“I have used HAA only twice, but both times is was easy to transfer money and purchase gold and silver for delivery. The prices were quickly established and compared reasonably well with other sites.”

Fred K.
Hard Assets Alliance - Testimonial - Gene K.

“I love the ability to store and trade on HAA and I feel they are safe. The liquid nature of your platform is vital to me as I am more and more concerned about having my cash sit in banks.”

Gene K.


Why Portfolios Perform
Better With Gold

Greater overall returns, less volatility. See the true power of gold in this free report that compares the performance of portfolios with gold allocations to those without.

"*" indicates required fields

Step 1 of 3

Get Your Free E-Book Today